case studies
internal communications -
major project launch
copyright 2007 newton mann ltd
Corporate video is often seen as part of the external marketing toolkit; a means to inform and attract customers.

However, its power as a communications medium should not be restricted to sales channels.

Internal communications are equally important and a video makes an ideal method to convey the key messages about a new companywide project or initiative.

This example is a DVD to form part of the launch of a new companywide health & safety initiative within Hanson Building Products.

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