BNI Midlands
Member's Day 2007
Ricoh Arena, Coventry

This film was made for Business Network International (BNI) to promote its regional training days for members.

It utilises the strength of the medium by showing the scale of the event, examples of the actual training, members networking and giving testimonials endorsing the value of the day.

DVDs were produced for key directors to use in presentations and by streaming the film over the web, it can be linked to any email promotion of future events.

This way it can be viewed at the precise time the member is deciding whether to attend, further leveraging its effect.

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